Ok… I’m pretty tolerant of marketing ploys. I enjoy creative marketing, so whenever a company comes up with something I wasn’t expecting, or something that succeeds in making me remember their product, I can usually appreciate their cleverness.
You can go too far, however. Perfect example: taking a popular Christian worship song and replacing the words with "this is budweiser, this is budweiser, this is budweiser, this is beer." I think they changed two notes in the song, probably for legal reasons. And while I generally don’t consider worship music to be sacred, there’s something wrong about using it to advertise beer.
Now, don’t get me wrong. I do understand and appreciate that a lot of early hymnals were rewritten drinking songs (so that people would already know the tune), but I just never thought it would go the other way around. I can understand churches catering to drinkers to get them into church on Sunday… but beer companies directing advertising to church goers? Or maybe they just thought it was a nice sounding tune. It was probably just some marketing guy thinking about the beer waiting for him after church, actually.
Ok… back to work.
I cant stand the new Pepsi Max commercials with the all the yawning. I was in the car, listening to the radio, and the commercial came on. The commercial specifically stated that if I listened to it, there was a 50% chance I would react by yawning. Well I did yawn, repeatedly, and almost ran off the road once. Its dangerous.
Ok maybe someone can find the answer. I love the new budweiser theme song. If it was based off of a christian music song, I would love to know the name of the song and the artist because I would love to get that song. I absolutely love the rythm and the beat of the song. PLZ help! I need to KNOW!!!!